Project Description

Visual Identity and Packaging design for family farm Mađerić

The Mađerić family from Pašman has been engaged in agriculture for generations. Besides olives, grapes and figs, the island is rich in aromatic herbs.

The idea was to design a broad line of products with a visual identity that is based on traditional design.

The products carry the Croatian Island Product label, which confirms the criteria of excellence, originality and tradition of the Ministry of Regional Development and EU Funds.

Within the wide range of products there is also a coloristic aspect in the illustration of plants that makes it easier for the customer to find and identify product within the group.