Project Description

Visualization of Alfaplan

The visual concept of WE BUILD AND GROW is based on the assumption that progress is triggered and motivated by people and creates the inspiration for everyone to grow. Design supports the idea of building passion, and the concept emphasizes growth through construction. Visuals are designed to support company values that are expressed through messages. The concept develops modularly, through symbols and messages so that it can be developed in multiple directions and used for various forms of communication. In addition to the basic appearance (we build and grow) there are several modules (a combination of messages and symbols).