Design for “Because I love Zadar”

We designed materials for the city of Zadar’s campaign for separating waste. The idea was to encourage citizens to be more responsible towards waste. We used affirmative statements. Because of the personal approach anyone can recognize himself as a target of the campaign. We began with making two infographics. Infographics use keywords and claims to point out the benefits of waste separation. We also designed poster and brochure that explains the principle of separation of waste. A web design contains all the necessary information to help citizens to start separating waste.